EiraCube - Revolution for the e-commerce industry

EiraCube is a European startup that is developing the world’s first robotic pop-up chain of stores – a fully IoT, blockchain-based business model requiring no human personnel in store. Placed in high-end shopping malls across the globe, it employs robots instead of sales assistants and it sells exclusive items from online merchants.

EiraCube is an “Airbnb for retail goods”. Just rent a shelf and send us the goods. We take care of everything to have them sold in the best locations in the world! EiraCube is the world's first robo-powered pop-up store. It gives online merchants a fast, lean, and simple way to showcase and sell their products in high-end shopping malls globally. We bring together the ‘touch and feel’ of shopping in the first person and the convenience and efficiency of ecommerce for the very first time.

EiraCube solves the industry’s most important challenges for online merchants and product developers, shopping centre owners, and consumers.

For shopping centres:

For a landlord EiraCube is the only way to gain access to hundreds of thousands of pure online merchants, start-ups and brands which are currently available only online.

For onliners:

For ecommerce merchants, EiraCube overcomes the ‘touch and feel’ challenge, allows product launch simultaneously around the world, cuts returns and acts as a high profile ‘click and collect’ outlet.

An experienced team of retail veterans and early adopters of robotics solutions de-signed the EiraCube business model in a way that will make life easier for online merchants, landlords, and for consumers. We had a clear picture of the industry pain points and a powerful toolbox of tech solutions to bring to the table to resolve them. Thus, our concept was from the very beginning crafted in a way to benefit the online merchants struggling from a lack of access to offline sales channels, the landlords tackling the footfall decrease, and the consumers getting bored at the shopping malls as they all provide the same experience that people have grown accustomed to.

Eiracube provides online merchants with a fast, streamlined, and simple way to showcase and sell their products in top-end shopping centers globally. We bring together 'touch and taste' of first-time shopping and e-commerce convenience and efficiency for the first time.

The first global decentralised ecosystem directly connecting e-commerce merchants to offline sales and customers Currently there are already hundreds of brands who have expressed interest in joining the EiraCube ecosystem. Both local and global companies from around the world.

Token Mechanics

Monetisation of EiraCube tokens works as follows.

Clients pay cash or with BRETT tokens for shelf space rental. The cash then accumulates on the one end of our smart contract.
Token holders willing to sell their BRETTs deposit them on the other end of the smart contract.
The smart contract exchanges cash for tokens on a monthly basis.
The number of tokens goes down as we “burn” 0.1% of BRETTs from every transaction in the tokens. We also entitle our token holders with 100% of the chain net income in BRETT through the token buyback program.

Token sale

EiraCube’s crowd sale campaign will be split into two stages: pre-ICO and ICO. This split allows us to provide substantial discounts for the pre-ICO stage and to demonstrate a fully functional product during the main campaign. Discounts can be found in the bonus graph. The main ICO will start in Spring 2018 and will offer to the public an opportunity to invest from $ USD 3 M to $USD 25 M.

Token sale at a glance

Total token supply 1.5 billion
Pre-ICO Hard Cap = US$1M
ICO Soft cap = US$3M
ICO Hard cap = US$25
Initial price: 1 Brett = 0.0000333 ETH, (USD 0.028 cents based on ETH $850)
Token type: ERC-20
Currencies accepted: ETH, BTC
Pre-sale dates: Feb 2018 - March 2018
Public sale: May 2018
Country restriction: everyone can participate
Token lock up for partners & advisors 2 months vesting
Token lock up for team & founders 2 years vesting with a 20% early withdrawal after 6 months subject to board approval
All unsold tokens will be burnt

EiraCube will use the Ethereum blockchain. The structure of the sale is presented in the image below. During the crowdsale there will be two ways to obtain BRETT tokens: the first one is to send Ether directly to the Token sale contract. If a person wants to participate in the token sale using other cryptocurrencies like Bitcoin he or she would need to send the money to the founders using the dashboard, and the EiraCube backend will create a transaction to issue new tokens.

Total token supply :

1,500,000,000 BRETT

The exact number of tokens generated depends on the amount of funds contributed. No token creation, minting or mining after the ICO is over.

50% tokens for ICO participants

Early bird bonuses outlined in the White Paper . Join our whitelist and Telegram channel to receive special bonuses.

20% tokens for the Team, Advisors and Bounty

See information about bounty in the section Bounty and Referral Campaign.

30% tokens will remain in Reserve Fund

The Reserve Fund will be used to provide referral rewards to new customers to accelerate the ecosystem growth.

Partners

EiraCube partners with the leading shopping centre owners, real estate companies, and landlords who have exclusive access to the best brands and billions of customers in the fashion, food, lifestyle, technology, entertainment and leisure categories.

Our partners disrupt the traditional shopping centre model by bringing innovative solutions to the malls such as EiraCube. As the first bricks-and-mortar stores for niche online merchants, we strive to deliver an exciting retail mix that is at the forefront of retail.

Hammerson